The research confirms the media power of the customer magazine. It shows companies with customer magazines enjoy more profitable conversations with their customers.

Engagement

The magazine engages its readers. So they spend an average of 25 minutes reading it. No other medium can give you this sort of quality time with your target market. One in four people actually pick up a magazine three or more times before they finish with it. Typically 62% keep theirs for a week or more.

Brand relationships

Customer magazines form stronger brand relationships. Brand loyalty increases by a third. More specifically a customer magazine can be used to establish a desired brand image or positioning. Read our case studies and see how we did just this for Debenhams in their desire to be seen as more stylish and modern.

Behaviour change

The research showed the customer magazine’s ability to change behaviour. Nearly half of a title's readers acted or responded after reading the latest issue. This dwarfs response rates from other media where 3% constitutes extreme success.

The most important, and the most tangible, indication of the customer magazine’s effect must be what it does to a brand’s sales. On average the research found sales increased by 8%.