Still digesting this amazing media fact?

While you are, it's probably a good time to tell you more about the UK's most dynamic marketing medium: about an industry now worth more than £385m, with year-on-year growth of 10%, and projected to be worth more than £531 million by 2009.

And what explains this staggering growth?

Simple, the customer magazine's ability to meet the myriad challenges that confront the 21st Century marketer. It is flexible, targeted, and cost-effective. It delivers the holy grail of customer engagement and it is measurably successful. Today 79% of the population read a customer magazine and companies that have customer magazines as part of their marketing mix enjoy an average 8% sales uplift.